Why We Spend So Much On Botox

By Marla Nordina


In these times of great scrutiny over physical appearances, a first impression is more important than ever. The drive to make oneself look as they did in their youth is strong, and many of us will do whatever they can in their attempts to achieve this. In order to deal with wrinkles and other lines that people inevitably have appear on their faces as they age, people are seeking out botox injections to make their skin look younger.

In the past, improving one's appearance was all about getting some form of plastic surgery that actually involved one to go under the knife. After a surgery, it can be weeks until the patient is fully recovered. Sometimes it could take more than a month to have the full benefit to be clear. Procedures like this are no longer the only option, because of the use of botox treatments. Recent studies in 2012 show that less invasive treatments such as botox injections are increasing, and more invasive plastic surgery is being chosen less often, according to the American Society of Plastic Surgeons.

Why is this the case?

Well, for the middle class Jane Doe, botox injections can still bring out the beauty in them without emptying the bank account. Complex cosmetic surgeries are just too expensive these days, and it comes as no surprise that the cheaper, safe and extremely effective botox injections are becoming more and more popular.

It should be noted that people with a larger amount of disposable income would be more likely to get botox, so it is more popular in those circles. Celebrity papers have an article almost every day about some celebrity who has undergone botox.

What factors made botox to well-known?

Clearly, cosmetic procedures are being dominated by injections such as botox in recent years. Since it's a quick and safe out-patient procedure and the fact that it's rather inexpensive, many people are fighting their wrinkles and facial lines by getting treatments such as these. Its applications have these days extended well beyond just facial cosmetics, being now utilized in treating muscle spasm disorders such as blepharospasm and spastic paraplegias.

Months later, the effects of these procedures are still quite noticeable. When a patient is highly satisfied with the results of their procedure, they are much more likely to promote the procedure to their acquaintances and other people they know.

With such advantages, it should not be surprising to hear that botox injection have now become part and parcel of our daily culture, boosting the confidence of millions and bringing out their inner glow!




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